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Lush Domain Website Designer in Surrey - What is e-Commerce?
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What is eCommerce?

What is Ecommerce, eCommerce, e-commerce, or E-Commerce? Either is fine, these simply refer to commercial transactions that are conducted online. So, whenever you buy, or sell something online using the Internet, you’re involved in the concept of ecommerce, eCommerce, or E-Commerce.

E-commerce is not a new idea it’s been around for quite a long time now and most people are actively involved with it in one way, or another. One of the earliest recordings of a true, encrypted internet transaction happened in 1994 when a credit card was used to purchase an album of Sting’s “Ten Summoners Tales.”

Since then eCommerce has grown to such an extent that it touches our lives in every way imaginable. In fact, in 2020, ecommerce sales are expected to account for 15.5 percent of retail sales worldwide. And, It’s estimated that there will be 2.05 billion global digital buyers in 2020.

What’s more, this number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

Lush Domain Website Designer in Surrey - eCommerce usage in 2020

The Key Takeaway From This: With more and more people shopping online each year, there’s never been a better time to talk to us about starting an online store.

We can see from the statistics there’s lots of growth potential, and with the current (April 2020) Global pandemic, there’s never been a better time to get your business online, and reach out to your customers in a new way.

So, let’s take a look at exactly what Ecommerce is to different market sectors, and what it’ll take to put you in the spotlight at the top of a Google search page.

What Types of eCommerce Businesses Are There?

An eCommerce business operates from a website run by a business that wants to sell a product or service online. These can be sorted into 3 general categories:



There are different kinds of e-commerce merchants dependent on the product or service they sell.

There are, of course, crossovers between the categories but let’s take a look at each in turn.


3 Different Kinds Of Ecommerce Businesses

Lush Domain Website Designer in Surrey - Different eCommerce Businesses

Stores That Sell Physical Goods

This is the type of Ecommerce store you will come across most frequently, these Ecommerce stores sell actual physical goods to you, the end user.

They use their Ecommerce platform to showcase their product lines and entice you into making a purchase. You can buy almost every product imaginable from this kind of online store, and it will be delivered to your door just a few days later.


Service-Based E-Tailers (Retailers)

This kind of Ecommerce platform is engaged in supplying some kind of ‘service’ typically only available by previously visiting an office before. Common forms on service based Ecommerce platforms include those offering education, legal advice, copywriting and websites.

Many service based platforms will require their customers to place an order and pay in advance of that service being offered. Whilst others, just like ourselves, require you to get in touch first to determine your needs, and quote on the expected long term costs involved in that service.

Another option you may come across is those service based companies that offer their services on a paid membership business model. This is quite common in business where you may require access to specific knowledge pools for your industry. Business associations, industry news portals, and legal document companies are good examples of companies in this sector.


Digital Products & Downloads

It should come as no surprise that the ‘digital internet’ is used to sell ‘digital products’ online. In fact, anything you can listen to, read or watch can be digitised and marketed online to your fans and customers. There are many companies selling these products online already, Amazon, Microsoft, YouTube and Apple Books are all examples of digital download ecommerce stores.

it’s not just music and movies that can be downloaded from a digital e-Commerce platform. There are sellers selling photographs, paintings (prints of the originals), books, magazines, newspapers, pod casts and computer games. Whilst the list is not endless, it’s surprising what it is possible to sell digitally, so there’s sure to be something on this list you can market and sell to your clients and customers.


Different eCommerce Business Sectors

Lush Domain Website Designer in Surrey - eCommerce Business Sectors

Businesses involved in e-commerce can also be divided into sectors based on who they are and who they sell to. Some of these you will already be familiar with, but it’s surprising how many possibilities there are. Here we’ve listed the commonest ones you’ll come across. When you open your own ecommerce business you’ll have to decide where your business fits in this list.

  • Business to Consumer

    B2C – This is where transactions happen between businesses and consumers. In a B2C ecommerce situation, the businesses are the ones selling the products or services directly to the consumers (you).

    The majority of online retail business typically work in this way. Retailers with online stores such as B&Q, Sainsburys, and IKEA are all good examples of businesses that engage in B2C ecommerce.

  • Business to Business

    B2B – In this form of ecommerce, businesses sell directly to other businesses. Any company or business whose customers are other businesses, operate on a B2B model.

    Examples include Microsoft, who supply business software, as well as home based systems. MasterCard, who provide the payment gateways eCommerce platforms use. And, Google who allow us to monitor and improve our work on your website.

  • Consumer to Business

    C2B – Gaining popularity is the concept of Consumer to Business Ecommerce. This happens when a consumer invests in, or contributes to, a start up business. Many crowd-sourcing campaigns fall under the C2B ecommerce framework. Kickstarter is a popular fund raising platform used for this purpose.

  • Consumer to Consumer

    C2C – Customer to Consumer ecommerce happens when something is bought and sold between two consumers, rather than a consumer and a retailer. C2C commonly takes place on online marketplaces such as eBay, in which one individual sells a product or service to another. Typically, in these online auction platforms the C2C ecommerce model is used for selling used items in an online auction, rather than a classified listing.

  • Government to Business

    G2B – These are business transactions that take place when a company or business pays for government goods, services, taxes or fees online via a government e-commerce website. If you pay your VAT, your corporation tax, or your business rates online, these are good examples of an G2B e-commerce transaction taking place.

  • Business to Government

    B2G – When a government department uses the Internet to purchases goods or services from a business, this falls under B2G eCommerce category. A good example of this would be if that government department hired us to design a new website for them, manage their social media accounts, or to improve their presence in the search engine results with SEO.

  • Consumer to Government

    G2C – Although this kind of transaction is not so popular, it’s becoming more commonplace as technology improves and easier options are supplied by the government to do business. A good example of this type of e-commerce is when you have to visit a local government website to pay a parking fine, or a bus lane fine. Paying for your annual vehicle excise duty (Road Tax) also falls under this category.

As you can see, there are plenty of options for the different kinds of e-commerce businesses and how they operate with each other. Of course, each kind of business can interact with multiple other categories. Take Microsoft for example, not only, as a business itself, does it have customers that are consumers, but it does business with other businesses as well as government departments. So, it fill multiple roles in the e-commerce business community.

We’ve taken a look at the different types of businesses that engage in e-commerce, we’ve also thought about what those ecommerce businesses do, or sell online. Let’s now think about the different kinds of eCommerce platforms that are available for you to use to put your business online.

There are a plethora of options out there to get your new ecommerce venture online and making money, we have our favourites, you’ll have yours, but there are no set rules. As with anything in life, some options are more suitable to different situations and abilities, than others are.

An e-commerce platform is built around a website and together they provide a platform where you can showcase your products or services, take payments for those products and begin the inventory & shipping process. There are some e-commerce packages that come ready built, where all you need to do is add your branding and products to begin trading. Whilst others need designing and building from the ground up.

Some ecommerce platforms come for free, some are bought, and others are provided as a monthly subscription service, remember B2B? Some you can use without modification, while others need the employ of a decent website design company.


An important thing to consider when deciding on an eCommerce platform on which to base your business, is the level of support you get along with the platform. Do your ‘due diligence’ when you are researching how you will present your products to the world. There’s nothing worse than investing 500 hours of work into an ecommerce platform, only to find out that when things go wrong, and they will, no one is there to help you. That’s why in business critical applications, we always recommend working with a website design company such as us, at Lush Domain. Who will work with you to achieve your goals.


Let’s take a look at a few of the commonest ecommerce platforms available in 2020.


Common eCommerce Platforms Available In 2020

Lush Domain Website Designer in Surrey - eCommerce Platforms in 2020


Shopify is a paid for web application that helps you to create your own online store. It includes a range of templates that can be customised to fit the needs of your business. Like with other e-commerce software, you can customize your experience with a variety of apps to run a successful business, all with a click of your finger. The monthly fees vary, dependent on the level of your needs, but begin at $29 per month. Some users have complained that the level of customer service when you need help, is not good.

The Pros and Cons of Shopify

To sum it up, these are the main pros and cons that we think you can expect to encounter if you choose to use Shopify:


  • It has impressive sales features

  • It supports multi-channel selling

  • There’s a vast app marketplace


  • There are transaction fees

  • You can't switch templates without reformatting your site

  • It doesn’t support international currency without third party apps


Wix is another all-in-one subscription based platform that allows you to build a website from scratch on your own, and you don’t need to know HTML or CSS coding to get started. The drag-and-drop functionality of the website editor lets anyone create and edit a website right away to get your business online. However, as with all platforms that operate in this way, customization to make your website unique, is difficult. Wix is a popular alternative to WordPress, but should not, in our opinion, be used as an option for complex, unique or demanding eCommerce stores, as you will quickly out grow it. There are various levels of subscription but the basic business platform starts at £13 per month.

The Pros and Cons of Wix

Wix has a large following and it’s growing at all levels. But, keep in mind the pros and cons when choosing the Wix platform.


  • It’s easy to get started within a few minutes

  • Wix has a user-friendly, drag-and-drop website builder

  • Wix has a good range of features available


  • You can’t change templates once the site is live

  • There is a lack of storage space

  • The customization possibilities are limited

WooCommerce (WordPress)

WooCommerce works with WordPress to turn any WordPress website into a functional ecommerce store. There are many extensions and WordPress plugins available for integrating payment gateways, social media, email marketing, 1-click selling, and shipping.

If you are familiar with WordPress, then WooCommerce will be a easy for you to integrate. You only have to install it, add your own products and set your settings. But, you will struggle with the technical details, if you are not familiar with working with WordPress. You’ll also need to buy your own hosting, install WordPress & WooCommerce, set up your theme and install the necessary plugins.

WordPress and WooCommerce are free. But, some of the plugins you need to extend basic functionality are paid for items. WordPress themes can also be expensive, if you are not capable of designing your own. However, you might not need a paid for theme, as there are hundreds of good, free WordPress themes available.

The Pros and Cons of WooCommerce

As with any of the e-commerce platforms available, WooCommerce also comes with some pros and cons.


  • WordPress is the best platform for SEO

  • WooCommerce is highly customizable

  • There are many marketing options and plenty of other integrations available


  • Good hosting can be pricey

  • Virtually zero support (It’s free after all, although paid for versions usually have better support)

  • You’ll need extra extensions to expand the capability of WordPress & WooCommerce

J2Store (Joomla)

J2Store is an e-commerce platform that works with Joomla. This is an interesting e-commerce solution, as it uses Joomla’s articles to create the items for sale, rather than an independent system like other plugins.

You’ll need a good understanding of HTML and CSS to work with Joomla, but there are hundreds of plugins available that make your life easier. Joomla is free to use, but you’ll need to install it on your own hosting. J2Store’s basic functions are free, so for a simple online store, you’re covered. J2Store has a paid option starting at $49, and many plugins to extend it’s functions, some free, some paid for.

The Pros and Cons of J2Store


  • Powered by Joomla CMS which is secure and stable

  • Excellent support from the Joomla community, and J2Store

  • J2Store uses Joomla’s core functions, so there are no compatibility issues


  • You’ll need to create an extensive menu system to get the most out of J2Store

  • You’ll need to understand HTML and CSS to get the most from J2Store

  • There are not many plugins available from independent developers


Note: Both Woocommerce and J2Store work as ‘part of a website’ rather than being ‘the website’

Open Cart

OpenCart is a free open source e-commerce platform and a great match for small businesses that are just starting out, similar to Magento.

OpenCart will need to be installed on your own hosting package, and is based on PHP, HTML and CSS, so some coding experience is highly recommended to get the best out of, and to be successful with OpenCart.

OpenCart follows a core-extensions model, so to keep up with your needs, you might need to install additional add-ons, both free and paid for, these could start to add up quickly to get you where you need to be with your e-commerce store.

Although OpenCart is an e-commerce platform, it has an enormous range of extensions to add to it’s functionality. Currently there are about 14,000 plugins and extensions, with new ones being added constantly.

The Pros and Cons of Open Cart

There are some key pros and cons that should be considered before committing to this platform.


  • It’s easy to create multilingual shops

  • Store management is very simple

  • There’s an extensive amount of extensions


  • OpenCart creates several duplicate pages, which need to be managed

  • There are many conflicting add-ons, plugins, and extensions

  • It’s not easy to import inventory lists from other platforms


Owned by eBay, Magento is an open-source eCommerce platform that allows you to control the look, content, and functionality of your eCommerce website all in one place, although it’s not easy to use and you’ll likely need the help of an experienced developer to modify it to your needs.

Their packages include features both in the back-end and front-end of your website to optimize all aspects of design and analytics.

There are two plans you can choose from, a free version and a paid Enterprise edition version.

Magento Open Source: You can download and configure the platform to what you need for free.

Magento Enterprise Edition: To understand the pricing for the enterprise-level edition, you will have to request a personalized quote.

As with many other e-commerce platforms you will have to install Magento on your own hosting package. As well as maintain it, upgrade it and modify it. But, with Magento, you will have access to a vast array of extensions and themes that can transform your basic e-commerce website into a dynamic, multi-functional website.

The Pros and Cons of Magento

Here is what we think are the most important things to remember before you choose to use Magento:


  • Magento is flexible, since its an open-source platform

  • There are an abundance of features

  • Magento has a large community of users


  • Taking Magento to the next level is expensive

  • Magento can be slow with long loading times

  • There’s no personalized product support and a lack of free themes


Demandware is now part of Salesforce. This fully-hosted solution allows you to run a powerful eCommerce store in the cloud. Merchants using Demandware won’t have to worry much about platform maintenance and development since it’s fully hosted by the company (though this may limit your freedom a bit).

One of Demandware’s strengths is that it’s built with 'omni-channel' retailers in mind, and it has features that enable merchants to easily sell across both their physical and digital store fronts.

This eCommerce platform is popular with some of the worlds biggest brands; Ugg, Clarins, Adidas and GAP are all clients of Salesforce.

The Pros and Cons of Demandware

Since it’s integration with Salesforce, a lot’s changed. Take a look at some of the pros and cons of using this eCommerce platform.


  • SaaS-based (Software as a Service), which means it's fully managed with its maintenance, servers / infrastructure, upgrades, and security patching managed by Salesforce

  • Very strong native merchandising features

  • Built-in a/b testing capabilities for merchandising


  • This platform is overly complicated with many options for a small online eCommerce store

  • Price is based upon usage and individual quotes are given

  • Because of its fully managed platform, modifications and add-ons are difficult to implement without developer help.


BigCommerce has a range of powerful marketing tools that can help you manage your store and sell products in bulk. It includes comprehensive reports that help you keep track of everything from finances to your website visitors.

If you’re serious about growing your company effectively and efficiently from the ground up, this SaaS (Sortware as a Service) eCommerce platform helps you scale your business quickly.

The most basic plan, BigCommerce Essentials, starts at $29.95 per month.

BigCommerce has a strong following and there are several avenues of support in needed, including; 24/7 phone support, 24/7 live chat support, a support forum, email support, video tutorials, and advanced specialist support if needed.

The Pros and Cons of BigCommerce

We’ve listed a few pros and cons to consider if you decide to use BigCommerce’s eCommerce platform:


  • BigCommerce is an All-in-One Solution

  • There are no transaction fees from BigCommerce

  • There is support for a variety of languages and currencies


  • The Themes are expensive

  • There is an annual sales threshold $50,000 for the entry level

  • The pricing, BigCommerce gets more expensive the more you sell


SquareSpace is designed for beginners who don’t have a coding background. It offers hosting with all the packages they provide, which removes one chore from the list.

The drag and drop editor SquareSpace uses makes it extremely user-friendly to get your website online fairly quickly, and SquareSpace pride themselves on having beautiful designs that stand out. But, you'll need a basic understanding of how CSS works to customize the themes available.

A basic SquareSpace e-commerce account starts at $26 per month, but if you want more features and website pages, you’ll have to upgrade.

If you are looking for an e-commerce platform to start a drop-shipping company, SquareSpace is not the option for you. Unlike many of the other platforms on our list, they do not have any options for drop-shipping.

The Pros and Cons of SquareSpace

The lack of drop-shipping capabilities is definitely the biggest con, but there are other pros and cons to also consider:


  • SquareSpace has more than 70 impressive themes

  • There’s a structured and simple drag and drop editor

  • SquareSpace websites are mobile responsive


  • No drop-shipping capabilities

  • You have to install third-party plugins yourself

  • There’s a lack of support


PrestaShop is similar to OpenCart, in that PrestaShop is another freely accessible open-source eCommerce solution that runs via PHP, HTML and CSS.

There’s around a quarter of a million online stores run by PrestaShop, because Prestashop offers advanced backup schemes, they are easily accessible, and offer a highly reliable platform, which you can use to scale your business to become a profitable eCommerce website.

Although Prestashop users and developers are guaranteed a secure, flexible, and sustainable solution for all their eCommerce solution needs. However, you will still need to pay additional costs related to your hosting, SSL certificate, and domain name.

There is a wide array of add-ons and modules, both free and paid for to help boost the overall performance of your PrestaShop store. PrestaShop also offers both free, and paid services when it comes to support.

If you need to integrate drop-shipping into your eCommerce platform, you can integrate that drop-shipping into your PrestaShop, with just a few easy steps. With a click of a button, you can add a drop-shipping module to your account to start adding products to your online store without needing to have all the inventory upfront.

The Pros and Cons of Prestashop

Of course Prestashop comes with it’s own set of Pros and cons, like all eCommerce platforms.


  • There’s a large support community

  • Loads of functionality and performance

  • Prestashop supports multiple languages and currencies


  • Unfortunately there’s a steep learning curve

  • Add-ons can become expensive

  • Upgrading to a new version means rebuilding all your code

Of course e-commerce transactions don’t necessarily have to take place on your own platform, they can also take place on online marketplaces that have already been established.

These are sites that facilitate transactions between merchants and customers. Online marketplaces don’t actually own any inventory; instead they at as an introduction platform, and take a small commission for connecting buyers and sellers. These kind of e-commerce platforms give sellers a place to conduct their business, without having to set up their own online store.


Some of the top online marketplaces currently on the web are:


eBay, eBay is a popular online marketplace that connects merchants and buyers, facilitating B2B, B2C, and C2C e-commerce. eBay offers products in hundreds of different categories from sellers all over the world.

As well as offering ‘fixed’ price sales and classifieds, eBay merchants can also hold auctions that let buyers place a bid on products they wish to buy. This allows the possibility of selling items above market value, although sometimes a lower price is achieved that the seller must comply with.

For the use of their e-commerce platform, eBay charges a fee based on a listing amount and a % commission on the sale.


Amazon is a company that needs no introduction, Amazon is one of the world’s largest online marketplaces, offering extensive selections of books, electronics, apparel, accessories, baby products, video, and music. Plus almost every other kind of commodity known to man!

Amazon, in fact, is such a huge e-commerce platform that almost 90% of online shoppers use Amazon to price check a purchase before clicking the ‘Buy Me’ button on another eCommerce platform.

Amazon does come with some quirks however, and sellers will have to acknowledging the issues and hurdles Amazon place in the way for sellers.


Here are some amazing Amazon statistics from BigCommerce’s blog.

10 Fascinating Amazon Statistics Sellers Need To Know in 2020

  1. 9 out of 10 consumers price check a product on Amazon. (source)
  2. 2% of Echo owners have purchased a product via Alexa. (source)
  3. Amazon sells more than 12 million products. (source)
  4. Amazon sells over 1.1 million home improvement products. (source)
  5. 95 million people have Amazon Prime memberships in the US. (source)
  6. $1.4K is the average spent by Amazon Prime members each year. (source)
  7. FBA gives sellers a 30-50% increase in sales. (source)
  8. Amazon shipped over 5 billion items worldwide in 2017. (source)
  9. More than 50% of all Amazon sales come from third-party sellers. (source)
  10. 80% of sellers also sell on other platforms outside of Amazon. (source)


Etsy is a niche online marketplace very similar to Amazon that specializes in handmade, vintage, and one-of-a-kind goods. There are millions of independent sellers who use Etsy to showcase and sell their creations. Etsy is popular with buyers and sellers alike, who love the site because of its community feel.

Social Media

Although not a true e-commerce platform, social media sites like Facebook, Twitter and Instagram have become as sort of unofficial marketplace. To the extent that many of these social media platforms have extended their options to include some kind of ‘marketplace’ for subscribers to use.

There are of course, many other options open to you if you decide to open an online store to showcase and sell your wears. But, before you make any decisions, let’s consider how to make your business a success.


Let’s look at what you can do to make your business an online success. As well as what you need to avoid.


16 Tips For eCommerce Success In 2020

Lush Domain Website Designer in Surrey - 16 Tips For Business Success In 2020

8 Positive Business Traits For eCommerce Success

  • 1. Be Customer Centric – Don’t to force customers to fit the way you want to sell to them, look at their buying trends, the data, and restructure your buying process continually and accordingly.

  • 2. Be Creative – Always conduct experiments (A/B Testing) and come up with ways to improve the whole shopping experience.

  • 3. Be Focused On Customer Experience – There must be mechanisms in place to make the whole shopping experience a positive one. Even if goods have to be returned, make it something your customers will talk about, rather than complain about. Make sure every detail in your store is designed to have customers engaged and excited to be there.

  • 4. Continuously Improve & Optimize – Makes good use of your data. Use that data to find ways to improve every aspect of your business. A decent e-commerce platform will give you the data needed to constantly improve your, customer experience, warehousing, operations, finance, and marketing.

  • 5. Ask Customers For Data – Ask your customers for reviews of each item they buy, and then use that data to match new customers with the best products, or related products.

  • 6. Manage Your Store – Even if you have an online store that drop-ships, you need to pay attention to your suppliers, the orders and their fulfilment. Having an efficient system in place to make sure everything goes smoothly is paramount when you have thousands of products listed, but no inventory!

  • 7. Get To Know Your Customers – Give your customers a place to call ‘Home’ Encourage your customers to complete an online buyer’s profile, rather than using a ‘Guest’ checkout. Collect that data and behaviour analysis to make ‘personalised’ suggestion to the buyer when they make a return visit.

  • 8. Customer Service – Great online stores only become great because they have processes in place to keep their customers returning, time and time again. At the core of this is the customer service department. If you have a customer service department, encourage them to spend as much time as necessary helping a client, rather than trying to answer as many calls as they can. Always strive to deliver the ‘WOW’ factor.

8 Negative eCommerce Business Traits To Avoid

  • 1. Bad User Experience – Time is money they say, nothing is more true when you consider the time you spend browsing for something online. If your e-commerce platform is slow, badly designed and difficult to use, your customers will leave in droves.

  • 2. Too High Expectations – Expand slowly, over stretching your resources puts the most strain on any business. Start small and grow into your business, with a steady growth plan that’s realistic. Not only from an inventory perspective, but also a fulfilment one. Keeping delivery promises is vital.

  • 3. Operating Expenses – Keep your expenses and overheads to a minimum. There will be times when unexpected drops in the stock markets, or national downturns and recessions will effect your business. Many businesses have come unstuck because their cash flow dried up.

  • 4. Have a Reserve of Capital – A strong bank balance is a sign of a successful business. Make sure there’s enough in reserve to allow you to continue to operate in times of trouble.

  • 5. Cope with Demand – Can you cope with the inevitable spikes in business? During holiday times there is often a massive spike in sales, can you cope? Get a plan in place to employ temporary staff to process the orders, deal with stock levels, suppliers and the inevitable increase in customer service demands.

  • 6. Avoid Bad Publicity – it’s all too easy these days to leave a bad review some place on the internet. Do you have a plan in place to address these reviews and garner new ones? Your manner of business also goes a long way to avoiding bad publicity. Don’t conduct your e-commerce business in a way that alienates your customers or makes them frustrated. Always go above expectation to find a solution, before the customer resorts to making you look bad in public.

  • 7. Go The Distance – Be prepared to grow organically, whilst it’s great to have a plan in action to make a million in your first year, can you cope? Failure is often accompanied by rapid growth and the inability to keep your promises, pay your bills and keep your staff happy.

  • 8. Be A Good Boss – Crazy I know, but it’s easy to forget that your staff are your #1 asset. For without them your e-commerce business will certainly fail. Generally speaking, unhappy staff will destroy every aspect of your business, from poor customer service and shoddy packaging, to clock watching and an ‘it’s not my job’ attitude. Make your e-commerce online store, its offices and warehousing a fun and enjoyable place for your staff to be, and you will be rewarded 10 fold.

The Next Steps

Are you ready to take the next step? To Put your new eCommerce knowledge into action? We've discussed what eCommerce is, what type of eCommerce merchants there are, and what they do online. We’ve even listed a few pointers to help you avoid failure with your new online eCommerce business.


Wherever you are right now in your eCommerce journey, we hope this post has given you the inspiration to start your own business and some insights that you can apply yourself in your new business venture. If you’re just starting out and need help picking a platform or deciding on your target audience, why not give us a shout, and let us help to guide you in the right direction.


We’ll help you take your eCommerce business to the next level.



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