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Lush Domain Website Designer in Surrey. 10 steps to a great website.
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How we Create Successful Websites in 10 Easy Steps

We work hard to create successful websites that will take your business to the next level. Your website serves as an online catalogue of your products and services to both existing, and new customers alike. So it should be well designed to reflect your ‘bricks ‘n mortar’ business.

Things have changed a lot in recent years, and the way people use the internet has also changed. To satisfy Google, and ultimately your visitors, a good website is one that evolves and grows with you and your business.

With a little time and effort, we can help you to create a website that keeps your visitors ‘clicking’ and returning time after time.

When we start a new web design project for a client, we try to incorporate as many of the following tips to ensure we create a successful website for them.

The 10 easy steps to a successful website

Lush Domain Website Design - Number 1

Develop a Brand Strategy for Your Site

Serious businesses pay careful attention to how a website fits in with their company’s brand strategy. Before we start a project to create a successful website for a client, we take the time to discuss and research your current situation with you.

It’s important to know how your new website will fit into your current brand. Will it be the cornerstone of your business, or just a tool to get your name out there? Will it be used as a source of revenue, like an online store? Or, used only as a source of information?

Questions like these help us to tailor a website design to your needs, and help to ensure that continuity is maintained.

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Lush Domain Website Design - Number 2

Avoid Website Design Mistakes

When we design you a great looking website, we take into account more than just the colours used or the fonts chosen. We focus on developing a website that makes a great first impression of your business.

We make sure that everything functions as it should, and that there are no gremlins lurking in the background.

It’s important to think about the whole ‘end user’ experience, so menus are easy to navigate and content that's easy to reach, is a key part of any plan to create successful websites with good website design practice.

Website design mistakes can cost you your website visitors, which also decreases your website's earning potential.

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Lush Domain Website Design - Number 3

Premium, Free or Freemium Content?

If you plan to offer content from your website that you will charge for, for example, e-books, we can help you decide how best to approach this business venture.

Is it better to offer some content for free? As a teaser to get the visitor in through the door. Or, do you focus only of providing ‘premium’ content and risk turning away those visitors who are only looking for freebies.

Some websites offer different versions of the same product, a free version with limited functionality and a ‘Pro’ version with all the bells and whistles that have to be paid for.

We’ll help you choose the best way to approach this and create a successful website to only let those that have the correct ‘membership’ access your content.

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Lush Domain Website Design - Number 4

Generate Website Traffic

It’s not easy to generate traffic to your website. But a well designed website with targeted keywords, product titles, product descriptions and text links, can increase your website's traffic and get you well on your way to success.

The best option for any business is to do everything you can to become a ‘leader’ in your field. Becoming the number one resource readers turn to online, takes time. But, it can be done with lots of solid content and a long-term plan.

All of our websites come with an option to create a ‘Blog’ where you can post regularly about what’s going on in your industry, and how you help to provide solutions to your clients problems.

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Lush Domain Website Design - Number 5

Make Your Site Sticky

Many times you’ll notice that your visitors come, then leave directly, this is often referred to as the ‘Bounce Rate’. Now, you may have created a successful website where this is normal practice, maybe they just need to find your contact details, or they know where to go for the item they need from you already. But, buy designing a website that entices the visitor to click deeper into your website, you’ll have more opportunities to convert that visitor into a paying client.

We like to make our websites ‘STICKY’ and we don’t mean sticky as in messy! By offering great products and content, enhanced with amazing images, styling and functionality your visitors will be encouraged to stay longer. Often a visitor will be searching for a particular topic, so write a blog post to attract them, then link it to another relevant topic. Encourage them to stay longer by offering them reasons to stay. This will build your brand and authority in your niche, as well as build an increasing band of loyal followers.

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Lush Domain Website Design - Number 6

Use Killer SEO to Beat the Competition

Getting a great website is only one half of the puzzle, getting it to ‘rank’ highly in the search results is the other. This is where Search Engine Optimization comes it, or SEO for short. SEO is the processes used to help the search engines find your website pages, understand what they are about and then list and serve them to people who are looking for your services.

All our websites come with fully optimized pages for SEO, that means we pay attention to what Google is demanding we do, and follow the recommendations. SEO does not just stop however with the designing of a great website, there’s a whole raft of tweaks and modifications that need to be done as time passes. SEO is an ongoing operation to keep you at the top of your game.

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Lush Domain Website Design - Number 7

Generate Some Revenue

There are plenty of different kinds of websites these days, many of them are informational business websites for professionals, or ones that sell online products. Some are for local businesses and some for people to display their latest creations on. And some help to generate a passive income from their visitors.

Gone are the days of annoying pop ups and bright flashing advertising banners. Things a little more subtle these days, smaller adverts or links to an affiliate seller you support, is becoming more the norm. For example, lets say you want us to create a successful website for your hair Salon, in the salon you use a certain range of hair care products, well, maybe you could write a killer blog post about it, being experts, and then link to those products via an amazon store. Every time someone clicks on the link, you earn a commission if they buy. Little extras that add to your bottom line are all important.

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Lush Domain Website Design - Number 8

Give Advertisers A Reason To Support You

A great way to make a little extra cash is to offer spots on your website that advertisers can rent from you. Of course, it goes without saying that your website must have a lot to offer your visitors, and because of that you have regular traffic to your website. Advertisers want to know that they will get value for money. It’s best to try to attract advertisers from within your niche, let’s say, we design a new Garage Website for your automotive workshop. It would be fair to assume that if you wrote an amazing blog story about how you saved a customer money by using a specific brand of oil in their engine, that oil company may like to place an ad on that page. As we build unique websites for all niches, we can build in these advertising spots to any website, all you have to do, is fill them.

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Lush Domain Website Design - Number 9

Develop a Social Media Strategy

Social media might not be your cup of tea, but it is loved by many. In-fact nearly half the worlds population uses social media, in one form or another. It’s important to link your website to your social media accounts, if you make it easy for your followers to find you, they will come. Write a great blog post, then tweet about it and post a snippet on Facebook, link back to the full article on your blog and bring your visitors back multiple times each day. When we design a new website for a client, we integrate all the tools you need to be able to tweet and post to other social networks. Remember the days of boring static websites have long gone, it’s now – Content, Content, Content.

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Lush Domain Website Design - Number 10

Measure Your Traffic

There is little point spending time and money developing a website and then not knowing how it is performing. How your visitors are engaging with it, or how successful your blog posts and article are. We activate Google analytics on all our websites, which, in time, builds a great picture about what is working, and what’s not. Are you wasting your time doing A, when you should be spending more time on B. It will help you understand where your visitors are coming from and what they are clicking on.

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Talk to us today about getting your next website online, on track, and on Google!



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